5 Website Best Practices For Demonstrating Commitment to DEI

1. “About Us”

2. DEI Page

3. “Join Us” Page (Recruitment-Related Pages)

4. “Resources”/“Education” Page

5. Gender-Neutral Language & Diverse Photos

+1. Beyond the Website

  • Using diverse clip art and/or photos (again, preferably of the organization’s actual employees, not stock photos) in social media posts;
  • Developing a multicultural marketing process to widen target audiences beyond majority groups, such as by researching values held amongst diverse groups in order to effectively and respectfully appeal to them;
  • And last but not least, honoring celebrations of diverse communities. Many people and organizations acknowledge Martin Luther King Jr. Day, but what about Indigenous Peoples’ Day (the second Monday of October)? Transgender Day of Visibility (March 31st)? International Asexuality Day (April 6th)? Lunar New Year (beginning the first new moon of the lunar calendar and ending on the first full moon)?

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